Paraban-free and sulphate-free, this gentle shampoo works wonders on hair by locking in moisture and boosting shine Formulated with organic, natural and COSMOS-certified ingredients Unique peptides from the seeds of the ancient amaranth plant contain phenylalanine and histidine that penetrate the hair fibre and improve tensile strength Massage well into wet hair, from scalp to ends, and rinse thoroughly; follow up with Amaranth Botanical Conditioner Safe and suited for all hair types We are donating 5% of net sales proceeds from Amritam Coco Loco towards Recycle India Foundations environmental initiatives. Plus, in an effort to reduce wastage, we are offering a gift in exchange for five empty bottles of Amritam Coco Loco dropped off at select Nicobar stores